I now have sufficient content from both Park's and Kaplan's. Let me compile a thorough PSM exam answer on social stigma.
Social Stigma - PSM Exam Notes
(Park's Textbook of Preventive and Social Medicine + Kaplan & Sadock's Synopsis of Psychiatry)
Definition
Stigma (from Greek - a mark of disgrace) refers to a deeply discrediting attribute that reduces a person from a whole person to a tainted, discounted one in the eyes of society. It is a mark of shame, disgrace, or disapproval that results in an individual being shunned or rejected by others.
In social medicine, stigma is the negative labelling of individuals due to a disease, condition, or social circumstance that leads to discrimination and exclusion.
Types of Stigma
1. Public Stigma
- Negative attitudes held by the general public toward a stigmatized group
- Involves stereotyping, prejudice, and discrimination at the societal level
- Example: believing people with mental illness are "dangerous" or "lazy"
2. Self-Stigma (Internalized Stigma)
- When a stigmatized individual internalizes society's negative attitudes
- Leads to shame, low self-esteem, and reduced help-seeking behaviour
- A major barrier to treatment in mental illness, leprosy, HIV/AIDS, TB
3. Structural/Institutional Stigma
- Policies and practices of institutions that restrict opportunities for stigmatized groups
- Example: mental illness being excluded from disability benefits or insurance schemes
4. Courtesy Stigma (Associative Stigma)
- Stigma extended to family members or caregivers of the stigmatized person
Goffman's Concept of Stigma (Sociological Basis)
Erving Goffman (1963) - the foundational sociologist on stigma - identified 3 types of stigmatized attributes:
| Type | Description | Example |
|---|
| Abominations of the body | Physical deformities | Leprosy deformities, burns, disability |
| Blemishes of individual character | Mental disorders, addiction, crime | Mental illness, alcoholism |
| Tribal stigma | Race, nationality, religion | Caste, ethnic identity |
Stigma in Specific Diseases (PSM Context)
Leprosy
- Major source of social stigma in India
- Causes social isolation, abandonment, loss of livelihood
- Park: IEC campaigns under "Towards Leprosy Free India" aim specifically at stigma reduction
- National Strategic Plan target: 50% reduction in stigma over baseline (NSS 2010-11)
- SPARSH Leprosy Awareness Campaign (2017-18): aimed to generate awareness, reduce stigma, and improve self-reporting; conducted in 60% of total villages across India
HIV/AIDS
- Severe stigma and discrimination remain key barriers to testing, treatment, and disclosure
- National AIDS Control Programme (NACP) vision: "HIV/AIDS will be perceived as a chronic manageable disease with no stigma and discrimination attached to it"
- Stigma drives patients away from healthcare and perpetuates the epidemic
Mental Illness
- Stigmatizing attitudes widespread even among mental health professionals
- WPA Stigma Programme study in India (4 cities, 463 persons with schizophrenia + 651 family members):
- Two-thirds of respondents experienced discrimination
- Women and urban residents most stigmatized
- Men: more discrimination in job area
- Women: more problems in family and social areas
- People with mental disorders perceived as "in control" of their illness - blamed for "weakness" or "lack of willpower"
- Shame is one of the main barriers to seeking help in both developed and developing countries
Burns
- Non-fatal burns cause disfigurement and disability, often resulting in stigma and social rejection
Consequences of Social Stigma
| Level | Consequence |
|---|
| Individual | Shame, low self-esteem, self-stigma, depression, anxiety |
| Social | Public avoidance, isolation, rejection, broken relationships |
| Healthcare | Delayed or avoided help-seeking, poor treatment adherence |
| Economic | Job discrimination, loss of livelihood, exclusion from insurance/benefits |
| Community | Perpetuation of disease (especially infectious diseases like HIV, TB, leprosy) |
Stigma as a Barrier to Healthcare (PSM Importance)
- Delayed diagnosis: people avoid testing and healthcare due to fear of stigma
- Treatment non-adherence: fear of being seen taking medications (e.g., ART for HIV)
- Under-reporting: cases not reported, affecting surveillance data
- Social exclusion: stigmatized patients lose family and community support
- Nationally - stigma interferes with programme outcomes for Leprosy, TB, HIV, and Mental Health programmes
Strategies to Address Stigma
Kaplan's identifies 3 main approaches:
1. Protest
- Campaigns challenging stigmatizing portrayals in media and public discourse
- Some evidence of reducing stigmatizing behaviours
2. Education
- Promotes better understanding of illness
- Educated people are less likely to endorse stigma and discrimination
- IEC/BCC campaigns (India): e.g., SPARSH campaign for leprosy, NACP for HIV
3. Contact
- Inverse relationship between personal contact with stigmatized individuals and endorsing stigma
- Direct interaction with affected persons is the most effective anti-stigma strategy
- Park: recovered individuals sharing positive experiences through community leaders, social media, religious leaders - used in COVID-19 response
Additional Measures (Park's Programme Context)
- Community-based self-help groups
- Civil society organizations
- Legislative reforms (anti-discrimination laws)
- Involvement of opinion leaders and religious leaders
- Social activism and advocacy
- National Mental Health Programme (NMHP) - IEC activities specifically for stigma removal
Social Pathology and Stigma (Park's Sociology Chapter)
Park defines Social Pathology as: describing the relation between disease and social conditions (poverty, crime, delinquency, vagrancy). Social stigma is fundamentally a product of social pathology - it arises when disease or difference is socially defined as deviance, triggering exclusion and labelling.
High-Yield Exam Points
- Stigma = mark of disgrace/shame leading to discrimination and social exclusion
- 3 core types: Public, Self (internalized), Structural
- Goffman's 3 categories: Body abominations, Character blemishes, Tribal stigma
- 3 anti-stigma strategies: Protest, Education, Contact (most effective)
- In India - stigma is a major issue in Leprosy, HIV/AIDS, Mental illness, TB
- SPARSH campaign = leprosy stigma reduction (60% villages, 2017-18)
- NACP goal: HIV perceived as "chronic manageable disease with no stigma"
- WPA India study: 2/3 of schizophrenia patients experienced discrimination
- Shame is the main barrier to help-seeking in mental illness
- Self-stigma leads to reduced help-seeking - a critical public health consequence
- Inverse relationship: more contact with mentally ill persons = less stigma endorsed
Sources: Park's Textbook of Preventive and Social Medicine (Sociology, Leprosy, HIV/AIDS, NMHP chapters); Kaplan & Sadock's Synopsis of Psychiatry, Social Psychiatry chapter