Meta Ads Manager - Ad Set Configuration Screen

Top Navigation Bar

• Breadcrumb: Engagement1 (Campaign) > engage-med-1 (Ad Set) > 1 Ad (Ad level)
• Status: "In draft" - the ad set has not been published yet
• Mode: "Edit" tab is active (highlighted in blue); "Review" tab is also available
• Three-dot menu on the far right for additional options

Left Sidebar

• Meta Ads Manager navigation icons (vertical)
• Campaign hierarchy panel showing:
  • Engagement1 (Campaign)
  • engage-med-1 (Ad Set - currently selected/highlighted)
  • New Engagement ad (Ad)
• Bottom icons: Help (?), Settings (gear), collapse sidebar arrow

Right Sidebar (Summary Panel)

• Campaign Score: 100/100 (green circle) - "You're using our recommended setup."
• Estimated Audience Size: 615,000,000 - 724,500,000
  • Note: "Estimates don't include Advantage+ audience options and may vary significantly over time."

Main Panel - Section by Section

1. Ad Set Name

• Field value: engage-med-1
• Button: Create template

2. Conversion (green checkmark - complete)

• Conversion location: App
• Performance goal: Maximise number of app events
  • Helper link: "About performance goals"
• App Store: Google Play Store
• App field: Empty (placeholder: "Choose app")
• Info alert: "Select the app that your ads will send people to."

3. Cost Per Result Goal

• Input field: empty (placeholder X.XXX)
• Helper text: "Meta will aim to spend your entire budget and get the most conversions using the highest volume bid strategy."

4. Preferred Audiences / Value Rules

• Promo banner: "You could get 103% more conversions from preferred audiences"
  • Explanation: Value rules let you prioritize audiences by increasing or decreasing bids for more relevant people.
  • Button: Create a rule set
• Value Rules section:
  • Description: System will optimize for outcomes based on rules about audiences, conversion locations, and placements.
  • Button: + Create a rule set
• Show more options (collapsed link)
• Delivery type: Standard

5. Dynamic Creative

• Notice: "Dynamic creative is no longer available."
  • Replacement: You can now select up to 10 media in a single image or video ad to create variety of media and text combinations.
  • Link: Go to ad creative setup

6. Budget & Schedule (green checkmark - complete)

• Budget type: Daily budget
• Budget amount: ₹920.00 INR
• Budget sharing note: Average spend ₹920/day; maximum per day ₹1,610; maximum per week ₹6,440.
• Start date: 15 July 2026
• Start time: 08:38 GMT+5:30
• End date: "Set an end date" checkbox - unchecked (no end date set)
• Budget scheduling: "Increase your budget during specific days or times" - "Schedule budget increases" checkbox unchecked; View button grayed out

7. Audience (green checkmark + "Advantage+ on" badge)

• Saved audience: None selected
• Controls sub-section:
  • "We won't reach people beyond these settings, even with Advantage+ on."
  • Location: Inclusion: India
  • Warning (India-specific): "To run ads in India, you need to declare if your ads are related to securities and investments." - Button: Review requirements
  • Show more controls link (collapsed)
• Suggest an audience sub-section:
  • Description: Meta will also reach people beyond custom audience/age/gender/targeting settings when likely to improve performance.
  • Link: Show settings
• Buttons: Further limit your audience | Save audience (grayed out)

8. Policy and Regulatory Requirements (India) (green checkmark - complete)

• Description: "Provide required information about your ads, yourself or your organisation."
• Checkbox: "This ad set includes ads related to securities and investments" - unchecked
• Link: About verification requirements

9. Placements (green checkmark + "Advantage+ on" badge)

• Description: "We'll automatically show ads in the places where people are likely to respond."
• Info alert: "Value rule creation is changing. You can now add rules closer to where you select your ad set's placements." (dismissible with X)
• Placement value rules section:
  • "Prioritise the placements that matter most to your business by adjusting bids for them. About value rules"
• Value rules sub-section:
  • Button: + Create a rule set
• Account controls: Excluded placements: None
• Show more settings link

10. Brand Safety and Suitability (green checkmark - complete)

• Brand safety: "Meta applies brand safety to all ads through our Community Standards and Monetisation Policies, keeping your ads away from objectionable content."
• Brand suitability: "In some cases, brands want more control over where ads can appear. Brand suitability filters or excludes specific topics or publishers. Bear in mind that using these controls can lower your reach and increase costs."
• Show more options link

Overall Summary for LLM Context