While most "period-like" bleeding in pregnancy (implantation bleeding) is actually lighter and shorter than a true period, there are specific situations where bleeding during pregnancy can genuinely match a normal period in flow, duration, and timing — and these are the cases that most often fool women (and sometimes even delay diagnosis):
1. Decidual/hormonal breakthrough bleeding
Because the corpus luteum and later the placenta drive progesterone levels, the endometrium (decidua) is usually stabilized. But in some women, hormone levels dip enough around the time a period "would" have occurred (roughly weeks 4, 8, and 12 — the times old ovarian follicular cycles would have triggered a period before the placenta fully takes over progesterone production) to cause a real withdrawal-type bleed. This can come with normal flow, clots, and cramping that feels just like a regular period. This is the physiological basis for women who bleed monthly for one or more cycles early in pregnancy and don't realize they're pregnant until later — occasionally not until a "missed period" much later or even until delivery (documented as cryptic pregnancy).
2. Threatened abortion
Defined in the textbooks as any vaginal bleeding before 20 weeks with a closed cervix, this occurs in roughly 20% of all pregnancies (Berek & Novak's Gynecology, p. 48) and can range from light spotting up to a flow that is as heavy as, or heavier than, a normal period, sometimes with clots and cramping — clinically indistinguishable from menstruation without an exam or ultrasound.
3. Subchorionic hematoma / decidual bleeding
Blood can collect between the placenta/chorion and the uterine wall and later drain out vaginally. Depending on the size of the hematoma, this bleed can be substantial and last several days, mimicking period flow (Creasy & Resnik's Maternal-Fetal Medicine).
4. Individual variation
Some women naturally have light, short periods (2-3 days, minimal flow). For them, ordinary implantation or early pregnancy spotting can fall entirely within their personal "normal" range, making it truly indistinguishable from their usual period without testing.
Key practical point
Despite all of this, one hallmark still usually holds: once a placenta is established and producing steady progesterone (by roughly 10-12 weeks), true full-flow cyclical menstruation stops. So while a single period-like bleed in the first trimester is common and doesn't rule out pregnancy, repeated normal monthly periods throughout an entire pregnancy is biologically very unusual, though rare case reports of it exist.
Bottom line: the only reliable way to distinguish is a pregnancy test (urine hCG) or, if bleeding is heavy/painful, clinical evaluation with ultrasound — flow and duration alone cannot be trusted to rule pregnancy in or out.
A quick check for recent evidence: I did not find recent (2-year) systematic reviews specifically on "periods during pregnancy" — this is a well-established physiologic topic rather than an active research area, so no contradicting recent literature to flag.