What can you do
So I am a third year mbbs student from Telangana
I got only spm and forensic in 3rd year
Help me with SPM topics I'm struggling with
Which SPM topics are you struggling with? (pick all that apply)
Communication
Key point: Acquiring information alone does NOT guarantee behaviour change.
| # | Function | Key Point |
|---|---|---|
| 1 | Information | Eliminates ignorance, converts unfelt needs β felt needs β demands |
| 2 | Education | Increases knowledge; knowledge β attitudes β behaviour |
| 3 | Motivation | Drives action from within; stages: Awareness β Interest β Evaluation β Decision β Adoption |
| 4 | Persuasion | Changes attitudes using appeals to reason or emotion |
| 5 | Counselling | Individual guidance; helps people solve their own problems |
| 6 | Raising morale | Boosts confidence of health teams and communities |
| 7 | Health development | Diffuses knowledge about development goals |
| 8 | Health organization | Communication flows - vertical (up/down) and horizontal (between equals) |
| Approach | Key Feature | Example |
|---|---|---|
| Regulatory (Managed prevention) | Government intervention; coercive laws | Child Marriage Restraint Act, compulsory seatbelts |
| Service | Provision of health services to people | PHC services |
| Educational | Voluntary behaviour change through learning | Health campaigns, IEC |
| Community development | Bottom-up; community identifies its own needs and solutions | Village health committees |
Exam tip: The regulatory approach fails when laws go against personal choice (diet, smoking) - e.g., India's 1976 sterilization campaign.
| Model | Core Idea | Limitation |
|---|---|---|
| Medical model | Knowledge transfer β behaviour change | Does NOT bridge knowledge-behaviour gap; ignores social/cultural factors |
| Motivation model | Motivation drives behaviour adoption; 3 stages: Awareness β Motivation β Action | Motivation alone insufficient |
| Behaviour change model | Focus on changing specific behaviours | May not address root causes |
| Societal change model | Structural/policy changes for health | Requires political will |
| Health Education | Propaganda |
|---|---|
| Knowledge actively acquired | Knowledge instilled passively |
| Makes people think for themselves | Discourages thinking (ready-made slogans) |
| Appeals to reason | Appeals to emotion |
| Behaviour-centred | Information-centred |
| Develops individuality | Develops standard attitudes |
| Reflective behaviour | Reflexive (impulsive) behaviour |
| Disciplines primitive desires | Arouses primitive desires |