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you have a strong engagement and a big amount of followers and i know your price is justified for that but we are an early stage startup and we are optimizing our funds for maximum conversions so the amount that you are suggesting is difficult for us to reach but we can do a perfomance based layout so instead of paying 20k as base we would to keep the base below 10k and tie up bonuses according to engagement or views and to be clear about this we can do if it crosses 250k we can add a bonus of 5k inr and if crosses 1 million we would pay 15k more from the base so we are doing this because instagram algorithm is a hit or miss even for a professional or season creator and we want to optimise for maximum returns improve this

Here's a polished, professional version of your message:
Subject: Partnership Proposal - Performance-Based Collaboration
Hi [Name],
We genuinely appreciate your work and understand that your pricing reflects the strong engagement and following you've built. That credibility is exactly why we want to work with you.
That said, as an early-stage startup, we're being deliberate about how we allocate our budget - focusing every rupee on what drives real conversions. With that in mind, we'd love to propose a performance-based structure that we believe works well for both sides.
Here's what we're thinking:
  • Base fee: ₹10,000 (instead of ₹20,000)
  • Bonus at 250K views/engagements: +₹5,000
  • Bonus at 1M views/engagements: +₹15,000
So if the content performs exceptionally well, you're looking at ₹25,000 total - more than your current ask.
We're proposing this because we both know the Instagram algorithm can be unpredictable, even for seasoned creators. A performance-tied model removes that risk for us while giving you a clear upside if the content hits. We're not looking to lowball you - we're looking to build something where we both win when the content wins.
Would you be open to discussing this further?
Key changes made:
  • Removed informal run-on sentences and structured the pitch clearly
  • Framed the lower base as a shared-risk model, not a budget cut
  • Highlighted the upside (₹25K total) to make the offer feel attractive, not restrictive
  • Added a respectful, collaborative tone throughout
  • Closed with an open question to keep the conversation moving

theres another creator and we want to do 5k instead of 10k for them tweak engagement and views for him aswell

Here's the tweaked version for the second creator with a ₹5K base and scaled-down engagement milestones:
Subject: Partnership Proposal - Performance-Based Collaboration
Hi [Name],
We appreciate your content and the community you've built - it's exactly the kind of authentic voice we want to associate our brand with.
As an early-stage startup, we're being intentional about how we structure partnerships to make sure every investment drives real results. With that in mind, we'd like to propose a performance-based model that rewards great content fairly.
Here's what we're proposing:
  • Base fee: ₹5,000
  • Bonus at 100K views/engagements: +₹2,000
  • Bonus at 500K views/engagements: +₹8,000
If the content performs well, that brings your total to ₹15,000 - a solid return tied directly to impact.
We believe this structure works for both sides - you're rewarded when the content resonates, and we're able to invest confidently at our current stage. The Instagram algorithm is unpredictable for everyone, and this way we share both the risk and the reward.
We'd love to hear your thoughts and are open to a quick call if that helps.
What changed from the previous version:
  • Base dropped to ₹5,000 to reflect this creator's tier
  • Milestones adjusted to 100K and 500K (more realistic for a smaller creator)
  • Bonus amounts scaled proportionally (₹2K and ₹8K)
  • Total upside of ₹15K keeps the offer appealing at this level
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