A rough white patch on the inner cheek or gum near the lower teeth is often from friction or repeated cheek biting, a sharp tooth, rough filling, or irritation from tobacco. If it is on the tooth surface rather than the cheek/gum, it may instead be plaque or hardened tartar.
Other possibilities include oral thrush, lichen planus, or leukoplakia. A patch that
wipes off may be surface debris or thrush; a patch that is
rough and does not rub off needs a dental examination. White patches can occur on the gums and inside the cheeks, and persistent ones should be assessed to exclude more serious causes, as described by the
NHS leukoplakia guidance.
Seek urgent dental/medical review sooner if there is a red-and-white patch, ulcer, lump, bleeding, increasing pain, numbness, trouble swallowing, neck lump, or unexplained weight loss. These are warning signs listed in
NHS mouth-cancer symptoms.
If you can share a clear photo and say how long it has been there, whether it is painful, and whether it rubs off, I can help narrow down the likely cause.