Apply to the rash and about 1-2 cm beyond its edge. Continue for the full course on the label and for about 1 week after the skin looks clear, since stopping early can cause recurrence. Topical treatment is generally applied twice daily; athlete's foot may need a longer course. Harrison's Principles of Internal Medicine, 22nd ed., Dermatophytosis section.
Not every itchy or scaly rash is fungal. Eczema, psoriasis, contact dermatitis, and bacterial skin infections can look similar. A clinician can confirm it with a simple skin scraping if uncertain. The
CDC treatment page notes that creams, lotions, powders, and oral medicines may be used depending on the site and severity.