Anaemia Mukt Bharat (AMB) Programme

Park's Textbook of Preventive and Social Medicine

Background

The Anaemia Mukt Bharat (AMB) programme is launched under the Poshan Abhiyaan umbrella. Poshan Abhiyaan focuses on the first 1,000 days of the child - which includes:

9 months of pregnancy
6 months of exclusive breast-feeding
Period from 6 months to 2 years

The goal is to ensure focussed interventions on addressing under-nutrition, reducing Infant Mortality Rate (IMR) and Maternal Mortality Rate (MMR), and increasing birth weight. An additional one year of sustained intervention (till age 3 years) consolidates the gains of the first 1,000 days.

Anaemia Mukt Bharat Strategy

The AMB Strategy is a universal strategy that focuses on six key interventions:

1. Prophylactic Iron and Folic Acid Supplementation

Provision of IFA to all target beneficiary groups across the life cycle.

2. Deworming

Periodic deworming of target populations to reduce hookworm burden, which is a major contributor to iron-deficiency anaemia.

3. Intensified Year-Round Behaviour Change Communication (BCC) Campaign

The campaign is themed "Solid Body, Smart Mind" and focuses on four key behaviours:

(a) Improving compliance to IFA supplementation and deworming
(b) Appropriate infant and young child feeding (IYCF) practices
(c) Increasing intake of iron-rich food through diet diversity, quantity, frequency, and/or fortified foods - with focus on locally available resources
(d) Ensuring delayed cord clamping after delivery (by 3 minutes) in health facilities

4. Testing and Treatment of Anaemia

Using digital methods and point-of-care treatment, with special focus on:

Pregnant women
School-going adolescents

5. Mandatory Provision of Iron and Folic Acid Fortified Foods

In all government-funded public health programmes.

6. Intensifying Awareness, Screening and Treatment of Non-Nutritional Causes of Anaemia

In endemic pockets, with special focus on:

Malaria
Haemoglobinopathies
Fluorosis

Implementation

The AMB Strategy is implemented in all villages, blocks, and districts of all states/UTs of India through existing delivery platforms as envisaged in:

National Iron Plus Initiative (NIPI)
Weekly Iron Folic Acid Supplementation (WIFS) programme

- Park's Textbook of Preventive and Social Medicine (Block 7, p. 516-517; Block 9)

Lastest changes

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Anaemia Mukt Bharat programme latest updates 2024 2025

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Based on the question "Latest changes," you are likely asking about what is new or updated in the latest edition of Park's regarding Anaemia Mukt Bharat, compared to earlier editions. Here is a focused summary of the updated/additional content from Park's Textbook (latest available edition) on AMB beyond the basic framework:

Anaemia Mukt Bharat - Latest/Updated Points in Park's

What's New / Key Additions

1. AMB Under Poshan Abhiyaan Framework

The latest edition explicitly places AMB within the Poshan Abhiyaan context, emphasizing the first 1,000 days of life approach - this linkage to Poshan Abhiyaan is a newer addition.

2. "Solid Body, Smart Mind" Campaign Theme

The BCC campaign now has a specific theme - "Solid Body, Smart Mind" - which is mentioned in the latest edition as part of the intensified year-round communication.

3. Digital Methods and Point-of-Care Testing (New)

The latest version specifically adds digital methods and point-of-care treatment for testing and treating anaemia - a technology-driven addition that was not in earlier versions.

4. Delayed Cord Clamping (New Behaviour)

The "delayed cord clamping by 3 minutes" in health facilities is a newly highlighted behaviour under the BCC component.

5. Mandatory IFA Fortification in Government Programmes (New)

Mandatory provision of IFA-fortified foods in all government-funded public health programmes is a newer addition to the strategy.

Existing Delivery Platforms (Unchanged)

AMB continues to be implemented through:

National Iron Plus Initiative (NIPI) - life cycle approach, covering:
- Under-5 children
- Children 6-10 years
- Adolescents (10-19 years)
- Pregnant and lactating women
- Women of reproductive age
WIFS (Weekly Iron Folic Acid Supplementation) - covers 10.25 crore adolescents:
- 100 mg elemental iron + 500 μg folic acid weekly (fixed day approach)
- Biannual deworming with Albendazole 400 mg
- Screening for moderate/severe anaemia with referral

Important Note on "Latest Changes"

The library contains a single edition of Park's. The exact edition number is not displayed, but the content reflects the programme as described in recent editions. If you are asking about changes from Park's 26th edition to 27th edition, the core AMB framework (6 interventions) has remained stable, with the newer editions adding the Poshan Abhiyaan link, digital testing, and delayed cord clamping as highlighted points.

- Park's Textbook of Preventive and Social Medicine, Blocks 6, 7, and 9

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