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McQ 9
Looking at Question 9 from the image:
Q9. Which of the following is a primary audience, not a secondary audience?
- A) Investors reading an executive report written for company managers
- B) A teacher reading a student newsletter aimed at students and parents
- C) The general public watching a political ad targeting swing voters
- D) A journalist reporting on a press release written for media outlets
Answer: C) The general public watching a political ad targeting swing voters
Explanation:
- A primary audience is the main, intended audience that a message is directly written for.
- A secondary audience is anyone who reads/views the message but was not the primary target.
Let's check each option:
| Option | Who is the intended audience? | Is the reader/viewer the primary audience? |
|---|---|---|
| A | Company managers | Investors are secondary |
| B | Students and parents | Teacher is secondary |
| C | Swing voters (general public) | General public = swing voters = primary ✓ |
| D | Media outlets | Journalist = media outlet = could be primary, BUT the press release is written for media outlets, so journalists are actually primary here too |
The key distinction: In option C, the political ad is targeting swing voters, and the general public watching it are the swing voters - they are the direct, intended target. This makes them the primary audience.
The circled answer C in the image is correct.
D is correct
You're right, and I'll correct myself.
Answer: D) A journalist reporting on a press release written for media outlets
Why D is the primary audience:
- A press release is written specifically for media outlets (journalists, reporters, editors).
- The journalist IS the intended, direct target of the press release - that makes them the primary audience.
- The journalist is not accidentally reading it or reading it second-hand; they are exactly who the writer had in mind.
Why C is actually secondary:
- A political ad targeting swing voters is the primary audience.
- The "general public" is broader than swing voters - people in the general public who are NOT swing voters (e.g., already committed voters) would be the secondary audience, not the primary one.
Why the others are secondary:
- A) Investors reading a managers' report - secondary
- B) Teacher reading a student newsletter - secondary
- C) General public (non-swing voters) watching a swing voter ad - secondary
I apologize for the error in my initial response. The correct answer is D.
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