from docx import Document
from docx.shared import Pt, Inches, RGBColor, Cm
from docx.enum.text import WD_ALIGN_PARAGRAPH
from docx.enum.table import WD_TABLE_ALIGNMENT
from docx.oxml.ns import qn
from docx.oxml import OxmlElement

ASSETS = "/tmp/workspace/healing-essence-brand/assets"
OUT = "/tmp/workspace/healing-essence-brand/output/Healing_Essence_Brand_Guidelines.docx"

def set_cell_shading(cell, hex_color):
    tcPr = cell._tc.get_or_add_tcPr()
    shd = OxmlElement('w:shd')
    shd.set(qn('w:val'), 'clear')
    shd.set(qn('w:color'), 'auto')
    shd.set(qn('w:fill'), hex_color)
    tcPr.append(shd)

def add_heading(doc, text, level=1, color=(46,79,58)):
    h = doc.add_heading(text, level=level)
    for run in h.runs:
        run.font.color.rgb = RGBColor(*color)
    return h

def add_color_swatch_row(table, name, hexcode, rgb, usage):
    row = table.add_row().cells
    set_cell_shading(row[0], hexcode)
    row[0].text = ""
    row[1].text = name
    row[2].text = f"#{hexcode.upper()}"
    row[3].text = f"RGB {rgb[0]}, {rgb[1]}, {rgb[2]}"
    row[4].text = usage
    for c in row[1:]:
        for p in c.paragraphs:
            for r in p.runs:
                r.font.size = Pt(10)

doc = Document()

# Default styling
normal = doc.styles["Normal"]
normal.font.name = "Calibri"
normal.font.size = Pt(11)

# ---------- COVER ----------
title_p = doc.add_paragraph()
title_p.alignment = WD_ALIGN_PARAGRAPH.CENTER
doc.add_picture(f"{ASSETS}/logo_green_gold.png", width=Inches(2.6))
doc.paragraphs[-1].alignment = WD_ALIGN_PARAGRAPH.CENTER

t = doc.add_heading("Healing Essence by Dr. Nusaiba", level=0)
t.alignment = WD_ALIGN_PARAGRAPH.CENTER
for run in t.runs:
    run.font.color.rgb = RGBColor(46, 79, 58)

sub = doc.add_paragraph("Brand Guidelines")
sub.alignment = WD_ALIGN_PARAGRAPH.CENTER
sub.runs[0].font.size = Pt(20)
sub.runs[0].font.color.rgb = RGBColor(168, 132, 56)

date_p = doc.add_paragraph("Version 1.0  |  2026")
date_p.alignment = WD_ALIGN_PARAGRAPH.CENTER
date_p.runs[0].font.size = Pt(11)
date_p.runs[0].font.color.rgb = RGBColor(120,120,120)

doc.add_page_break()

# ---------- BRAND OVERVIEW ----------
add_heading(doc, "1. Brand Overview")
doc.add_paragraph(
    "Healing Essence by Dr. Nusaiba is a wellness and healing practice built on trust, "
    "calm, and natural care. The brand identity should feel warm, elegant, and credible, "
    "reflecting both the clinical expertise of Dr. Nusaiba and the holistic, nurturing "
    "spirit of the practice."
)
doc.add_paragraph("Brand personality:").runs[0].bold = True
for word in ["Calming", "Trustworthy", "Natural", "Elegant", "Professional"]:
    doc.add_paragraph(word, style="List Bullet")

doc.add_page_break()

# ---------- LOGO SUITE ----------
add_heading(doc, "2. Logo Suite")
doc.add_paragraph(
    "Three logo directions were designed for Healing Essence by Dr. Nusaiba. The Green & "
    "Gold Botanical mark is the recommended PRIMARY logo, as its natural tones and lotus/leaf "
    "emblem best represent a healing and wellness identity. The other two are approved "
    "secondary/alternate versions for specific contexts (see 2.4)."
)

add_heading(doc, "2.1 Primary Logo — Green & Gold Botanical", level=2)
doc.add_picture(f"{ASSETS}/logo_green_gold.png", width=Inches(2.2))
doc.paragraphs[-1].alignment = WD_ALIGN_PARAGRAPH.CENTER
doc.add_paragraph(
    "Use this version as the default logo across the website, signage, business cards, "
    "packaging, and official documents."
)

add_heading(doc, "2.2 Alternate Logo — Soft Pastel (Pink & Lavender)", level=2)
doc.add_picture(f"{ASSETS}/logo_pastel.png", width=Inches(2.2))
doc.paragraphs[-1].alignment = WD_ALIGN_PARAGRAPH.CENTER
doc.add_paragraph(
    "Use for spa/relaxation-focused materials, social media content aimed at a softer, "
    "feminine-leaning audience, or seasonal promotions."
)

add_heading(doc, "2.3 Alternate Logo — Modern Clinical (Blue & White)", level=2)
doc.add_picture(f"{ASSETS}/logo_blue.png", width=Inches(2.2))
doc.paragraphs[-1].alignment = WD_ALIGN_PARAGRAPH.CENTER
doc.add_paragraph(
    "Use in clinical/medical contexts: patient forms, insurance documents, clinic signage "
    "that needs to read as more medically credible, or B2B/professional communications."
)

add_heading(doc, "2.4 Logo Usage Rules", level=2)
rules = [
    "Maintain clear space around the logo equal to at least the height of the 'H' in "
    "'Healing' on all sides.",
    "Do not stretch, skew, rotate, or distort the logo proportions.",
    "Do not recolor the emblem outside the approved palettes in Section 3.",
    "Do not place the logo on busy photographic backgrounds without a solid or blurred "
    "backing panel for legibility.",
    "Minimum size: 1 inch / 2.5 cm wide for print, 120px wide for digital, to keep text legible.",
    "Always use the official image files; do not recreate the logo by hand or retype the "
    "wordmark in a different font.",
]
for r in rules:
    doc.add_paragraph(r, style="List Bullet")

doc.add_page_break()

# ---------- COLOR PALETTE ----------
add_heading(doc, "3. Color Palette")

add_heading(doc, "3.1 Primary Palette (Green & Gold Botanical)", level=2)
doc.add_paragraph("Used for the primary logo, headers, buttons, and key brand touchpoints.")
table = doc.add_table(rows=1, cols=5)
table.style = "Light Grid Accent 1"
hdr = table.rows[0].cells
for i, htext in enumerate(["Swatch", "Name", "Hex", "RGB", "Usage"]):
    hdr[i].text = htext
    hdr[i].paragraphs[0].runs[0].font.bold = True
    hdr[i].paragraphs[0].runs[0].font.size = Pt(10)

add_color_swatch_row(table, "Sage Green", "2E4F3A", (46,79,58), "Primary color: text, logo emblem, headers")
add_color_swatch_row(table, "Antique Gold", "A88438", (168,132,56), "Accents, borders, icons, subtitle text")
add_color_swatch_row(table, "Ivory Cream", "F5F0E6", (245,240,230), "Backgrounds, whitespace")
add_color_swatch_row(table, "Deep Charcoal", "2B2B2B", (43,43,43), "Body text")

doc.add_paragraph()
add_heading(doc, "3.2 Secondary Palette — Soft Pastel", level=2)
doc.add_paragraph("Used only with the pastel logo variant for spa/relaxation content.")
table2 = doc.add_table(rows=1, cols=5)
table2.style = "Light Grid Accent 1"
hdr2 = table2.rows[0].cells
for i, htext in enumerate(["Swatch", "Name", "Hex", "RGB", "Usage"]):
    hdr2[i].text = htext
    hdr2[i].paragraphs[0].runs[0].font.bold = True
    hdr2[i].paragraphs[0].runs[0].font.size = Pt(10)
add_color_swatch_row(table2, "Blush Pink", "E8B4BC", (232,180,188), "Accents, backgrounds")
add_color_swatch_row(table2, "Lavender", "C9B6E4", (201,182,228), "Secondary accents")
add_color_swatch_row(table2, "Soft White", "FBF8FA", (251,248,250), "Backgrounds")

doc.add_paragraph()
add_heading(doc, "3.3 Secondary Palette — Modern Clinical", level=2)
doc.add_paragraph("Used only with the blue logo variant for clinical/medical materials.")
table3 = doc.add_table(rows=1, cols=5)
table3.style = "Light Grid Accent 1"
hdr3 = table3.rows[0].cells
for i, htext in enumerate(["Swatch", "Name", "Hex", "RGB", "Usage"]):
    hdr3[i].text = htext
    hdr3[i].paragraphs[0].runs[0].font.bold = True
    hdr3[i].paragraphs[0].runs[0].font.size = Pt(10)
add_color_swatch_row(table3, "Clinical Blue", "2C6E9E", (44,110,158), "Primary accents, icons")
add_color_swatch_row(table3, "Pure White", "FFFFFF", (255,255,255), "Backgrounds")
add_color_swatch_row(table3, "Slate Grey", "5A6672", (90,102,114), "Secondary text")

doc.add_page_break()

# ---------- TYPOGRAPHY ----------
add_heading(doc, "4. Typography")

add_heading(doc, "4.1 Primary Typeface — Headings", level=2)
p = doc.add_paragraph("Playfair Display (Serif)")
p.runs[0].font.size = Pt(16)
p.runs[0].bold = True
doc.add_paragraph(
    "An elegant serif used for the logo wordmark, page titles, and section headings. "
    "Conveys trust and refinement. Fallback: Georgia."
)

add_heading(doc, "4.2 Secondary Typeface — Body & UI", level=2)
p2 = doc.add_paragraph("Lato (Sans-serif)")
p2.runs[0].font.size = Pt(16)
p2.runs[0].bold = True
doc.add_paragraph(
    "A clean, highly legible sans-serif used for body copy, forms, captions, and website "
    "navigation. Fallback: Calibri / Arial."
)

add_heading(doc, "4.3 Accent Typeface — Subtitle/Tagline", level=2)
p3 = doc.add_paragraph("Cormorant Garamond (Serif Italic)")
p3.runs[0].font.size = Pt(16)
p3.runs[0].bold = True
doc.add_paragraph(
    "Used sparingly for taglines such as 'by Dr. Nusaiba' beneath the main wordmark, or "
    "for pull-quotes. Never use for large blocks of body text."
)

add_heading(doc, "4.4 Type Hierarchy", level=2)
table4 = doc.add_table(rows=1, cols=3)
table4.style = "Light Grid Accent 1"
hdr4 = table4.rows[0].cells
for i, htext in enumerate(["Element", "Typeface", "Size (approx.)"]):
    hdr4[i].text = htext
    hdr4[i].paragraphs[0].runs[0].font.bold = True
rows4 = [
    ("H1 / Page Title", "Playfair Display Bold", "28-32 pt"),
    ("H2 / Section Heading", "Playfair Display SemiBold", "20-22 pt"),
    ("Body Text", "Lato Regular", "11-12 pt"),
    ("Captions / Labels", "Lato Regular", "9-10 pt"),
    ("Tagline / Accent", "Cormorant Garamond Italic", "14-16 pt"),
]
for name, font, size in rows4:
    row = table4.add_row().cells
    row[0].text = name
    row[1].text = font
    row[2].text = size

doc.add_page_break()

# ---------- USAGE / APPLICATIONS ----------
add_heading(doc, "5. Brand Voice & Imagery")
doc.add_paragraph("Tone of voice: warm, reassuring, knowledgeable, never clinical-cold or overly salesy.")
doc.add_paragraph("Photography style: soft natural light, botanical elements (leaves, water, herbs), "
                   "calm neutral or ivory backgrounds, minimal clutter.")
doc.add_paragraph("Iconography: thin-line, botanical or wellness-themed icons that match the palette in use.")

add_heading(doc, "6. Do's and Don'ts")
dos = doc.add_paragraph()
dos.add_run("Do:").bold = True
for r in [
    "Use the primary Green & Gold logo as default across all channels.",
    "Keep generous white/negative space around the logo and text.",
    "Pair Playfair Display headings with Lato body text for consistency.",
    "Use the correct secondary palette only with its matching logo variant.",
]:
    doc.add_paragraph(r, style="List Bullet")

donts = doc.add_paragraph()
donts.add_run("Don't:").bold = True
for r in [
    "Mix elements from different logo variants (e.g., blue palette with the pastel logo).",
    "Use low-resolution or stretched versions of the logo.",
    "Introduce additional colors outside the approved palettes without approval.",
    "Set body copy in the accent script typeface (Cormorant Garamond).",
]:
    doc.add_paragraph(r, style="List Bullet")

doc.add_page_break()
add_heading(doc, "7. Contact")
doc.add_paragraph("For brand asset requests or usage questions, contact the Healing Essence brand team.")
doc.add_paragraph("Healing Essence by Dr. Nusaiba - Brand Guidelines v1.0")

doc.save(OUT)
print("Saved to", OUT)