For a 40-year-old man with trouble sleeping, start with these non-drug measures for 2 to 4 weeks:
For persistent insomnia, the most effective non-medication treatment is
cognitive behavioral therapy for insomnia (CBT-I). It includes stimulus control, relaxation, sleep scheduling, and reducing worry about sleep. Medical texts recommend behavioral approaches as first-line treatment for chronic insomnia, not sleeping pills. A 2025 systematic review found sleep-hygiene education can help, but is less effective than CBT-I (
review abstract, PMID 40449065). The
NIH insomnia guidance also supports regular sleep timing, daytime activity, relaxation, and a dark, quiet, cool room.