Anemia Mukt Bharat (AMB)
Anemia Mukt Bharat is the Government of India’s flagship, life-cycle strategy to reduce anaemia among vulnerable groups through prevention, screening, treatment, nutrition action, and control of non-nutritional causes.
It was launched in
2018 under
POSHAN Abhiyaan, building on the National Iron Plus Initiative (NIPI) and Weekly Iron and Folic Acid Supplementation (WIFS) programme. The original target was to reduce anaemia prevalence by
3 percentage points per year among children, adolescents, and women of reproductive age.
AMB operational guidelines
Objectives
- Reduce the burden of nutritional and non-nutritional anaemia.
- Break the intergenerational cycle of anaemia.
- Improve maternal health and birth outcomes.
- Improve child growth, cognitive development, school performance, and adult work capacity.
- Ensure early diagnosis and treatment of anaemia, especially in pregnant women and adolescents.
Anaemia in pregnancy is associated with adverse outcomes including prematurity, low birth weight, and perinatal loss. Iron deficiency in children can impair cognitive and motor development.
National Health Mission AMB guidance
The original 6×6×6 strategy
The standard examination description is 6 target beneficiary groups × 6 interventions × 6 institutional mechanisms.
1. Six target beneficiary groups
| Group | Age / category |
|---|
| 1 | Children 6-59 months |
| 2 | Children 5-9 years |
| 3 | Adolescents 10-19 years, boys and girls |
| 4 | Women of reproductive age, 15-49 years |
| 5 | Pregnant women |
| 6 | Lactating women |
This life-cycle approach is meant to prevent anaemia before pregnancy as well as during childhood, adolescence, pregnancy, and lactation.
2. Six interventions
1. Prophylactic Iron and Folic Acid (IFA) supplementation
IFA is provided free of cost to eligible beneficiaries, including those without diagnosed anaemia, to prevent iron deficiency and anaemia.
2. Periodic deworming
Helminthic infestation can cause blood loss, iron deficiency, undernutrition, and anaemia. Deworming is delivered through the National Deworming Day platform and other designated service contacts.
3. Intensified year-round behaviour change communication
The campaign promotes the “Solid Body, Smart Mind” message and focuses on:
- Adherence to IFA and deworming
- Appropriate infant and young child feeding
- Increased intake of iron-rich, protein-rich, and vitamin C-rich foods
- Dietary diversity and use of fortified foods
- Delayed cord clamping after delivery, generally by about 3 minutes where appropriate
4. Testing and treatment of anaemia
- Digital invasive haemoglobinometers are used in field settings, Sub-Centres, and Health and Wellness Centres.
- Semi-auto analysers may be used at PHC level and above.
- Point-of-care treatment and referral are provided according to the severity and protocol.
- Particular programme focus is placed on pregnant women and school-going adolescents.
5. Provision of iron-folic acid fortified foods
Provision of fortified foods is promoted through government-funded public health programmes. Government food fortification initiatives also include rice fortified with iron, folic acid, and vitamin B12 in designated welfare schemes.
6. Address non-nutritional causes of anaemia
AMB recognizes that anaemia is not always due to iron deficiency. In endemic areas, screening and management should address:
- Malaria
- Haemoglobinopathies, such as sickle-cell disease and thalassaemia
- Fluorosis
Park's Textbook of Preventive and Social Medicine, p. 756 lists these six AMB interventions and emphasizes the need to detect and treat non-nutritional causes in endemic pockets.
IFA prophylaxis schedule
| Beneficiary group | Regimen |
|---|
| Children 6-59 months | 1 mL IFA syrup twice weekly. Each mL contains 20 mg elemental iron + 100 micrograms folic acid. |
| Children 5-9 years | One pink IFA tablet weekly: 45 mg elemental iron + 400 micrograms folic acid. |
| Adolescents 10-19 years | One blue IFA tablet weekly: 60 mg elemental iron + 500 micrograms folic acid. Includes school-going boys and girls, and out-of-school adolescent girls. |
| Women of reproductive age, non-pregnant and non-lactating | One red IFA tablet weekly: 60 mg elemental iron + 500 micrograms folic acid. |
| Women in pre-conception period and first trimester | 400 micrograms folic acid daily is advised. |
| Pregnant women | One red IFA tablet daily, containing 60 mg elemental iron + 500 micrograms folic acid, starting in the second trimester. At least 180 days during pregnancy. |
| Lactating women | The same red IFA tablet daily for 180 days postpartum. |
The colour coding, pink for 5-9 years, blue for adolescents, and red for women, helps field identification and delivery. These are
prophylactic schedules. A person diagnosed with anaemia requires assessment and therapeutic management as per the relevant current clinical protocol, rather than self-escalating the preventive dose.
NHM IFA schedule
Delivery platforms
| Population | Important delivery points |
|---|
| Children 6-59 months | Anganwadi Centres, VHNDs, health facilities, home visits |
| Children 5-9 years | Schools, Anganwadi Centres, outreach sessions |
| Adolescents | Government and government-aided schools, Anganwadi Centres, adolescent-health platforms |
| Pregnant women | ANC clinics, VHND, PMSMA, health facilities |
| Lactating women | VHND, immunization visits, postnatal contacts |
| Women of reproductive age | Community outreach, Anganwadi, VHND, health-system contacts |
Key frontline personnel include ASHAs, ANMs, Anganwadi Workers, school teachers, medical officers, and nurses.
AMB is implemented across villages, blocks, and districts through established NIPI and WIFS delivery platforms. Park's Textbook of Preventive and Social Medicine, p. 756.
Six institutional mechanisms
- Intra-ministerial coordination within the Ministry of Health and Family Welfare.
- Convergence with other ministries, such as Women and Child Development, Education, Tribal Affairs, Rural Development, Panchayati Raj, and Drinking Water and Sanitation.
- Strengthened supply chain and logistics for IFA, albendazole, haemoglobin testing devices, strips, and fortified foods.
- National Centre of Excellence and Advanced Research on Anaemia Control for technical support, research, and capacity building.
- National Anemia Mukt Bharat Unit for programme coordination and support.
- Monitoring through the AMB dashboard, with regular review at national, state, district, and block levels.
Monitoring indicators
Programme monitoring includes:
- Coverage of IFA supplementation
- Compliance or consumption of IFA
- Deworming coverage
- Availability of IFA and albendazole
- Availability and use of haemoglobin testing equipment
- Number screened, diagnosed, treated, and referred
- Anaemia prevalence trends in target groups
- District and state performance dashboards
Current update: 7×7×7 framework
For examinations based on older textbooks and the original 2018 operational guideline, write 6×6×6.
However, the current official AMB Abhiyaan portal presents an expanded
7×7×7 framework. It adds
low-birth-weight babies aged 0-6 months as a seventh beneficiary group and separates or expands interventions, including therapeutic management, delayed cord clamping, and “Eating Right” dietary promotion. The portal also lists seven institutional mechanisms.
Current AMB Abhiyaan portal
So, a safe answer in a current viva is:
“AMB was originally implemented as a 6×6×6 strategy. The current AMB Abhiyaan portal describes an expanded 7×7×7 framework, including low-birth-weight babies as an additional beneficiary group.”
Short exam answer
Anemia Mukt Bharat is a Government of India, life-cycle strategy launched under POSHAN Abhiyaan in 2018 to reduce anaemia among children, adolescents, and women. Its original 6×6×6 approach includes six beneficiary groups, six interventions, and six institutional mechanisms. The six interventions are prophylactic IFA supplementation, deworming, behaviour-change communication, haemoglobin testing with treatment, fortified foods, and control of non-nutritional causes such as malaria, haemoglobinopathies, and fluorosis. It is implemented through NIPI, WIFS, schools, Anganwadi Centres, VHNDs, and routine maternal-child health services.