What does a herpes rash on face look like

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I now have enough information for a thorough, well-illustrated answer. Here's what herpes rashes on the face look like:

Herpes Rash on the Face

There are two main types of herpes that cause facial rashes: Herpes Simplex Virus type 1 (HSV-1) and Herpes Zoster (shingles/VZV). They look quite different.

HSV-1 (Oral / Facial Herpes)

HSV-1 is the most common cause of herpes on the face, and the rash appears in a predictable sequence:

Stages of an Outbreak

Stages and locations of herpes rash
StageWhat it looks like
1. ProdromeTingling, burning, or itching at the site - no visible lesion yet
2. Red bumpsSmall red spots or papules appear on an inflamed base
3. Blisters (vesicles)Bumps fill with clear fluid and cluster together, often described as "grouped vesicles on an erythematous base"
4. UlcerationBlisters rupture, ooze, and become shallow, painful sores
5. Crusting/healingSores dry out, crust over, and resolve - typically within 10 days

Where on the Face?

  • Lips / lip margin - the most classic location, called "herpes labialis" or "cold sores" / "fever blisters"
  • Around the mouth and chin
  • Nose
  • Occasionally the cheek
DermNet - HSV on face/cheek (early crusting stage)
Early herpes simplex - redness and early crusting on the cheek (DermNet NZ)

Primary (First-Time) Infection

Primary infection is often more severe. The classic presentation is herpetic gingivostomatitis - widespread inflamed, crusting sores on the lips and inside the mouth, accompanied by fever and feeling unwell. This is most common in children.
Herpetic gingivostomatitis - textbook photo
Herpetic gingivostomatitis: crusting, inflamed sores covering the lips and oral mucosa - Tintinalli's Emergency Medicine

Herpes Zoster (Shingles) on the Face

Shingles on the face is caused by reactivation of the varicella-zoster virus and looks quite different from HSV-1:
  • Follows a dermatomal pattern - stays strictly on one side of the face (unilateral), often tracking along the forehead, around one eye, or along the jaw
  • Starts as a painful, red rash that progresses to clusters of vesicles and pustules on an erythematous (red) base
  • Accompanied by significant pain, burning, or sensitivity before and during the rash - often described as the worst feature
  • When it involves the ophthalmic branch of the trigeminal nerve (forehead and around the eye), it can threaten vision and is a medical emergency
Herpes zoster forehead - ophthalmic branch with eye involvement
Herpes zoster: unilateral clusters of red vesicular lesions on the forehead tracking down to the eye
The diagram below shows which parts of the face the trigeminal nerve branches cover - this tells you where shingles can appear:
Trigeminal nerve dermatomes on the face
Trigeminal dermatomes: ophthalmic (forehead/eye), maxillary (cheek), mandibular (jaw) - Tintinalli's Emergency Medicine

Key Differences at a Glance

FeatureHSV-1 (cold sore)Herpes Zoster (shingles)
LocationLips, around mouthOne side of face/forehead/eye
PatternLocalized clusterDermatomal strip, unilateral
PainMild-moderateOften severe, burning
BlistersGrouped on red baseClustered vesicles + pustules
Systemic symptomsMild or none (recurrences)Often fever, malaise, fatigue
Who gets itAnyone, very commonUsually adults >50, immunocompromised

When to See a Doctor Urgently

  • Rash near or around the eye (risk of vision loss from zoster ophthalmicus)
  • Signs of spreading infection (expanding redness, warmth, swelling)
  • Rash in someone who is immunocompromised
  • Rash in a newborn or infant
  • Severe pain, high fever, or confusion
Treatment with antivirals (acyclovir, valacyclovir) is most effective when started within 72 hours of rash onset for shingles, or within 24 hours for HSV-1 primary outbreaks. - Tintinalli's Emergency Medicine, p. 1672
Disclaimer: A visual guide is helpful, but any painful or blistering facial rash should be evaluated by a healthcare provider for accurate diagnosis and treatment.
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